About Me

👋 Hi I'm Peggy

I care about making things easier for people.

As a designer, I thrive at the intersection of human behaviour and technology – focused on understanding pain points, creating solutions, and crafting usable, impactful experiences.

I believe technology should be designed so that people can use it.

👷‍♀️ Product Designer at Sitemate

Design roles are evolving – and I'm here for it!

I design and take on PM duties for Sitemate's core product Dashpivot, which helps industrial companies manage their data, stay compliant and streamline site operations.

I own features from 0 to 1, talk to customers, solve problems, and provide strategic input to our roadmap. Sometimes it gets chaotic, but I love it!

💻 Previous Work

I spent 3.5 years at Rokt working on all kinds of projects from designing native ads seen by millions of people everyday, to digital advertising tools that help ecommerce businesses monetise their confirmation page.

Before then, my experiences include academia, agency, health and early start ups.

"Peggy’s commitment to excellence, teamwork, and customer-centricity is exemplary. The remarkable outcomes we've seen—stemming from her innovative designs, team-oriented approach, and user-centric mindset—have not only delivered exceptional results but also set a new standard."

— Ahmed Baghdadi, Head of Design, Rokt

🔬 Before Design

In another life, I was at UNSW’s School of Psychology coding simple experiments in HTML/CSS/Javascript, cleaning and analysing data, and helping advance research on human cognition. Here’s a paper I helped publish.

Now, I love that I get to learn about people and design things for them too.

🏞️ Life

Life is an adventure, and I intend to make the most of it! I fill my time with climbing, hiking, dancing, sketching, organising dance events, and booping my greyhound's long snoot.

Designing for people